About
1) Why the name Dance With Strangers?
Marketing was once about throwing out a large net and hoping you could ensare a few folks or as we once called them in those olden times, “leads”. Today things have shifted to a more intimate setting, one where we have to get to know people individually, but do it fairly quickly and be responsive to their every move. Sounds like dancing with a stranger to me. Oh, plus it is a terrific lyric by Bob Dylan. First person to give me the song in the comments wins a dollar bill in their PayPal account.
2) What is the editorial vision of Dance With Strangers?
Every day Dance With Strangers will provide you with a practical tip to enhance your marketing and communications program.
3) What is the goal?
To be the most read marketing blog in the entire world. If you are going to dream, dream big.
About Kyle Flaherty
For 13+ years Kyle Flaherty has led communication campaigns for technology companies, from top-ten software vendors to start-up emerging companies. Currently Kyle works at BreakingPoint Systems, a leading provider of network simulation and traffic generation tools. In his role at BreakingPoint Kyle manages external communications, community relationships and influencer marketing. Starting with the highly regarded industry blog (www.breakingpointlabs.com) and extending through Twitter (@BreakingPoint) and other social networks, Kyle helps BreakingPoint communicate directly with engineers throughout the world.