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B2G Social Media, Easy As 1-2-3
The other day I got an email from Pam O’Neal (my Vice President of Marketing, for those of you new to our adventures here) telling me to check out an article in Washington Technology on using social media to connect to the top contractors, agencies and influential companies in the government space. Not only was Pam [...]
Why You Should Leave Your Laptop At The Hotel During Your Next Conference
Folks have been discussing recently how important it is for speakers to monitor the live chatter during a presentation, in order to make shifts that will help the audience. This is the wrong approach because it makes the speaker/panelist pull their attention from the people who have devoted their time to listening, leading to a [...]
Reading; It Does a Body Good
prim·er (/ˈprɪmər or)–noun 1. an elementary book for teaching children to read. 2. any book of elementary principles. The life of a communications professional looking for their next great opportunity means that I also get to pursue many activities for which I did not have time during the past few months. Jogging, cooking and reading [...]
Is PR Ready for 2008?
The short answer is no. Public Relations, the way it is modeled today, is not ready for 2008 and the major shift will again trend towards social media. But the longer answer is; “perhaps, but only if they do these three things.” Now I realize that there are more than three, but these are the [...]