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The Ultimate Pitch (Plus the Red Sox)
When time permits I’ve been known to talk just a wee bit about sports, especially the Red Sox. Often those posts are housed over on Big Pabelbon, started by my friend Aaron Strout. Because of this affiliation, some would call it addiction, I received this email: Hey Kyle! How are you? I was wandering from [...]
Conventional Wisdom vs. Conventional Belief
Don’t be blinded by conventional beliefs that social media is a revolution that you must be a part of or you will never succeed as a marketer. Instead listen to the conventional wisdom and realize that social media is another fantastic tool for you to use, but not in place of fantastic content and creative results-driven marketing campaigns. Always trend towards the wise and away from the believers.
The Slow Decline of Social Media and the Rise of Common Sense
More than three years ago I had the gall of writing a post that suggested that blogs were simply a medium and that the important part would always be the content, which is the way it has always been. My point, which I had to make several more times after being attacked and called an [...]
THE B2B Marketing Conference
Sitting in my hotel room in Boston I’m actually very excited to be here at MarketingProfs B2B Forum. The focus of the conference is “Driving Sales”, but for me it is really about three things: Refreshing my view on marketing, providing me with a fresh perspective on best practices in B2B marketing. This conference always provides me [...]
My Response to Aaron Strout’s “Why I Like Plancast” (or “Why I Don’t, At Least Not Yet”)
Plancast is getting a ton of attention lately and being talked about very highly by folks I know and trust. At first glance I too thought it was a fantastic platform for interacting and making plans, but I quickly changed my mind. But rather than turn away immediately I gave it another chance after Aaron Strout [...]
Social Media Guidelines
From time to time I’m asked about social media guidelines for a company. Typically the person is putting something together and an executive has quite smartly stated that the employees need some guidelines. Now the original statement they made may have even said the dreaded “r” word, but either way the goal here is pretty [...]
B2G Social Media, Easy As 1-2-3
The other day I got an email from Pam O’Neal (my Vice President of Marketing, for those of you new to our adventures here) telling me to check out an article in Washington Technology on using social media to connect to the top contractors, agencies and influential companies in the government space. Not only was Pam [...]
SEO and Social Media Marketing: Part III
Part I on SEO basics and how to get started. Part II on alt tags, header tags and Flash optimization. In Part III of our week long look at SEO and social marketing we are actually going to do a lot more on the edge of social marketing and look at some of the networks [...]
Silence the Noise, Feel the Pain
During the past few weeks I’ve made a concerted effort to shut down all applications on my computer unless I’m specifically working within one. Writing a press release? Only Word is open, no email, no Twitter, no Facebook…nada. I bet you can guess what happens. I get more done, more quickly. I’m not constantly hitting [...]
Is Social Media the Same As Marketing? Yes! No!
Beth Harte got me thinking this morning, as she typically does, with her post “Is Social Media the Same as Marketing?” As I started to write a comment I realized that this would be better served as a post; I’m really swamped at work right now so I may come back to this post tonite [...]
"Can You Believe It?"
Many of you who follow me on Twitter know the passion I have for the Red Sox. Earlier this morning as I struggled to sleep after an amazing game I thought about how my experience watching sports has changed so rapidly because of Social Media. Let’s take a small break from talking about social media [...]
POSM #2: Give me another viewpoint please
Last week we introduced our first POSM (Practicioner of Social Media) and he was exuberant in his acceptance speech, I wish the orchestra hadn’t started playing that early, but hey, we have to get to the advertisers. Let’s hope number two is as tickled. Read this for a reminder of why I’m doing this rather [...]
Measuring the Impact of Social Media…or Not
While I prepare to announce the second member of my POSM I was pondering today the importance of being “included”. No matter how confident we are in ourselves or our position we all want to be included. Just look at what happens when some new tool comes out that measures our impact based on friends [...]
Social Media Best Practices
Doug Haslam pinged me a few weeks ago in the “Social Media Best Practices” meme and I half jokingly groaned in angst. It’s not that I don’t like being involved in these, in fact they can be very inspiring. Rather it’s the realization that most folks still don’t understand social media or what it means [...]
Social Media: A Case Study, Part I
Here we are, nearly three full months since I ventured back into the corporate world to try to prove, mainly to myself, that social media IS the communication form for today. Since we are all in this together I thought I would start sharing some of the baseline activities we have been doing and results [...]