Search Results
You’re A Storyteller, Not a Marketer: Ten Tips For Great Storytelling
This past Friday at around 9am I was sitting in the passenger seat of our car while my wife did her best Mario Andretti through the curvy roads of the Texas Hill Country. Our mission was to reach the ER since I had suddenly come down with a very bad allergic reaction to antibiotics I [...]
Who Helps to Tell Your Company’s Stories?
Customer success/reference programs are always one of the most challenging initiatives at any organization. Anytime you are trying to coordinate multiple internal resources along with external constituencies, it makes for an interesting assignment. The surprising thing is that so many organizations handle this one task differently, from who owns it, to how it is done, [...]
The Week That Was in PR & Technology: 10/5/07
The week kicked off with a bang and simply kept up it’s momentum each and every day. Sunday I literally crossed a finish line of great importance, to me. While Wednesday I got to experience my first social media birthday. Good stuff all around. Let’s wrap up the week with a quick look at the [...]
Price Fixing scandal with a side of chips
Sorry, bad pun. I’m sure many of you have been following the price fixing case against several semiconductor manufacturers. The New York Times reported that this will come to a head when 34 states file an official lawsuit against Infineon Technologies, Hynix Semiconductor, Micron Technology, Mosel Vitelic, Nanya Technology, Elpida Memory and NEC Electronics America. [...]
Open Source PR….jackie likes
Thursday I moaned about PR 2.0, but today, after listening to Sam Whitmore’s podcast and looking towards a three-day weekend, it hit me how key it is to have ‘Open Source PR’. It stems from this conversation we’ve been having about social communications and the new ability to create a site where people can not [...]