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B2B Marketing Observations from BlogWorld Expo
Last week I spoke at BlogWorld Expo and this week I’m going to dedicate some posts to what I learned while at the show. Today are the five things I learned about B2B Marketers. Early on Wednesday morning I met my fellow panelists for the first time. Kipp Bodnar had brought together three people who [...]
Following the Comments Conversation
Friday we looked at how important commenting on blogs can be for your community engagement and lead generation. Some great comments were left on the post, on from Ari Herzog who correctly notes: However, may I offer a suggestion? I’ve linked my name above to a recent blog post of mine offering advice about why [...]
The Press Tour Redux
Yes, this post easily could have been titled “Press Tour 2.0″ but I hate that stuff, as you all know, so I had to find a way to avoid the cliche. The problem, however, is that it is a proper description. The press tour is a classic tactic for any company making a news announcement, [...]
MyBO: Sweet or Rank? I Want to Know!
The title will make sense soon. A few weeks ago I asked a question during the Social Media Club’s “Social Media and Politics” discussion. For the first ten minutes of the conversation many people had made the statement that Barack Obama’s campaign had done some amazing things with social media. I finally asked, “What? Give [...]
Social Media Bootcamp I
Just finished the Social Media Bootcamp and was SO excited to see the interactivity taking place within the WebEx chat, on Twitter and even some live blogging. Also some of the direct Tweets I received supporting me were truly inspiring and helped relax me before it all started. Thank you! We will have the full [...]
Measuring Tape
Blogging is such an interesting exercise for me. Much of the time I’m writing away on what interests me the most and seeing that a lot of people are reading what I’m dishing out, some are commenting, some spread the word on Twitter and I’m happy. Every once in a while however you have interaction [...]
Social Media Case Study: CMP's TechMash
UPDATE: For new case studies and ROI studies click here. Last week I was discussing my work at a Boston tech trade show where we were working with the show coordinators to drive media/analyst attendance and help in overall show branding and buzz. When we started the relationship we stressed the importance of social media [...]