Dance With Strangers

Because if you do you’ll click on this link and vote up the SXSW Interactive ’11 panel that I’m a part of with Tim Walker, Aaron Strout and Laura Beck. I’ve put the description below, hope you enjoy and you’ll take the time to sign up on the site and vote (all of 30 seconds). [...]

People love to talk about customer service stories. Good, bad and ugly. We all share them with each other as if they are our own personal scars. Head on over to Twitter, Facebook, Yelp or any other online network and you’ll read what people think about the customer service they just received. We all know [...]

Thanks to Andrew Davis and TippingPoint Labs for interviewing me at the Social Media Breakfast in Boston a few weeks ago. We sat and talked about measuring ROI, including social media marketing ROI, and I thought I would share: Kyle Flaherty on ROI from Tippingpoint Labs on Vimeo.

When I think of a resource for B2B social media I think of Jeff Cohen and Kipp Bodnar because, well, they run Social Media B2B. Not many folks know what us B2B marketers are up against when it comes to integrating social media, but having read their blog and spent time with them both I [...]

Talking about measurement of your marketing programs is something we have taken very seriously here on the blog, whether it was B2B social media ROI or using LinkedIn for B2B sales enablement. The key in most of these posts has been that ROI is not difficult to measure, as long as you put the work [...]

eMarketer had a nice recap today on two new studies of spending outlook for B2B marketers in 2010. First was BtoB Magazine’s updated look at marketing spend in 2010 and the second was a survey by Visible Technologies and SiriusDecisions. Both had some interesting points that stuck out to me immediately: According to the BtoB [...]

This past Friday at around 9am I was sitting in the passenger seat of our car while my wife did her best Mario Andretti through the curvy roads of the Texas Hill Country. Our mission was to reach the ER since I had suddenly come down with a very bad allergic reaction to antibiotics I [...]

Last week I spoke at BlogWorld Expo and this week I’m going to dedicate some posts to what I learned while at the show. Today are the five things I learned about B2B Marketers. Early on Wednesday morning I met my fellow panelists for the first time. Kipp Bodnar had brought together three people who [...]

Find Part I here where I talk about my mistakes. Since we have already discussed my horrible lack of preparation for the 2009 SXSWi it is a good time to look at some suggestions for next year for the show itself. Again this is from my perspective as a B2B marketer and heavy user of [...]

This is not only the first year I’m attending SXSWi, it is the first year I’m living in Austin during South by Southwest. Nice that I can go back and forth from home during the weekend to panels and parties. Really nice that Saturday and Sunday night my wonderful wife can join me and laugh [...]

Was thinking about how effective it seems for bloggers to put out lists on Twitter folks, but instead of doing that I’m going to put out a list on the four types of Twitter users that I see each day: 1) The Malcontent The malcontent uses Twitter to moan on a variety of topics, some [...]

This blog has gone so far beyond the world of PR in the past few years, but I can’t bring myself to move the site to a new URL. I was thinking this past weekend why I feel so emotionally invested in “Engage In PR” and it dawned on me that my entire marketing career [...]

Twitter for BreakingPoint is one of the things I love the most about my role with the company. It has allowed us to attract new people to our company’s products, read about folks seeing a live demo of our product for the first time and help us become a recognized player in the social sphere. [...]

I threw down the challenge on Twitter earlier this week for you to share with me your favorite blog post, that you wrote, in 2008. Got some great responses and more importantly some terrific reading for you over this holiday weekend. In order to make it manageable I’ve chosen the seven that resonated the most [...]

A month ago we talked a bit about URL shrinking service BudURL and last night Frank Barry reminded me that I had promised to follow up on this post with a more in-depth look. Thanks to Frank for pushing me to get this done because as I was recording the screencast I realized how effective [...]