The Best Brand in the World
Hands down:
Flying from Austin to St. Louis tonite NFL gear was all over the place, and not simply the gear of the final four teams. During the night people proudly wore Denver Bronco caps, Patriots t-shirts (this was me), Packers visor, even a Lions sweatshirt (ok, that’s a lie). The whole flight most of the people chatted about the days games, the upcoming Super Bowl, the eventual retirement of Brett Favre in 2017, what a year without the salary cap will mean next year and why overtime rules in the league are an insult to competitive sports.
My day was full of the NFL and I didn’t even get to watch the games, since, as I think I mentioned, I was traveling.
Powerful brands find a way to be relevant all year long and the NFL is the one American sports league I know that accomplishes this feat.
