Did You Tell Them You Were Going To Be There?
It’s event season for most B2B companies, particularly in the technology world. In the next six weeks I’ll be going to a bunch of shows for BreakingPoint, mainly to demo our cyber simulation capabilities to folks. As you prep for your upcoming schedule of events how are you telling your community that you will be out and about? Couple of suggestions:
- Blog about the events you are attending, why and what you will be doing at the event.
- Set up Twitter searches for the show names or hashtags, connect with people talking about the event.
- Post events to LinkedIn (groups and their actual event feature).
- Send out an email to segments who may be attending certain shows with an offer (we have a super cool t-shirt).
If you don’t tell people you are going to be someplace, don’t be surprised if they fail to show up.
January 19th, 2010 at 9:57 pm
Amazing how we are always here and there and fail to mention it. I think it’s critical to communicate to your audience all events you will be attending, especially if on behalf of your company.
Including social media channels to alert people you/your company is going to be at an event is no different than traditional promotion to tradeshows and other events.
I’m hoping people will think of ALL ways, including these social channels to communicate corporate messages, but am learning this “integrated” approach is not a norm. These logical (for us old school marketers anyway) details are the reason I teamed up with Beth Harte to do #IMCChat to help create this “integrated” mindset that is nothing new but has been reinforced by social media.
Hope to see you an an upcoming one soon!