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Shiny Object Syndrome is Fun

Kyle Flaherty

We talk a lot about “shiny object syndrome” or the trap of getting too excited about the next great tool, gadget, website, social network, etc.

It struck me this morning however that shiny object syndrome is talked about because it is so easy to fall into…and to be honest, I love being in this phase. I do love new tools, gadgets, websites, social networks and more. There is something about unwrapping a new toy that harkens us back to that birthday so many years ago. I love discovering people on a new social network, particularly seeing folks I already recognize from other networks; reminds me of running into an old friend on the street purely on accident.

This week I have been hit by the syndrome twice! First was starting to use Gowalla, a geo-location social network similar to FourSquare. It is a fun network that allows me to find different “hot spots” near me such as a restaurant, movie, etc. The long term usage of this type of network may be minimal, but right now I’m having a blast collecting tacos (you have to play to understand that one).

But this morning my shiny object syndrome hit a fever pitch when I started to unwrap my new Kodak Zi8. I’ll be back with a longer review of how I use it from a B2B prespective…but today I’m just going to enjoy the side effects of the syndrome!

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