B2B Marketing Following the Rules of Driving
My Mother performed the bulk of the duties when teaching me how to drive, fortunately for my Father (but very unfortunate for my poor Sister who had to sit in the back most likely filled with fear). Meandering through my neighborhood it was clear that I was approaching due to the loud exhaust emitted from the 1972 Lincoln Mercury. My hands gripped the red plastic steering wheel, a good foot in circumference, knuckles a blinding white, as I physically had to turn with the car just to rotate the behometh. Children would rush for the safety of their yards, not realizing that power brakes were not a feature of the ’72 Mercury, but nonetheless understanding that to be in the way was foolish. Mistakenly going through yet another stop sign I would turn to my Mom seated to my left and all I would hear is some phrase of encouragement.
- “Mistakes happen, but you have to minimize them when driving.”
- “Never underestimate the people around you, they may help you out of a jam.”
- “Always look twice before proceeding, you never know what could sneak up on you.”
- “Try to never go in reverse for that long of a period.”
- “Don’t worry about little Brian, I think you only clipped his left leg.”
OK, that last one didn’t happen and I’m sure my memory is not recalling the exact words, but the messages are consistent to the mantra I learned while learning to drive. The messages are also exactly what I would tell someone when approaching how to market in today’s communications world.
