Comments on: Using KUALLA for B2B Marketing Prowess http://www.dancewithstrangers.com/2009/06/09/b2b-marketing-means-understanding-people/ Random Thoughts Brought To You Randomly Thu, 02 Sep 2010 20:38:59 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Kyle Flaherty http://www.dancewithstrangers.com/2009/06/09/b2b-marketing-means-understanding-people/comment-page-1/#comment-2069 Kyle Flaherty Sun, 07 Feb 2010 20:24:04 +0000 http://www.engageinpr.com/?p=1186#comment-2069 Thanks Rupak, I wrote this piece several months ago, almost a bit tongue in cheek, based on a lot I was learning at the time. I agree with your take on sales/marketing alignment, this is particularly important in a fast moving and rapidly evolving space (which I'm currently in). Please feel free to quote anything or if you want to discuss something else I'm always here. Thanks again, /kff Thanks Rupak, I wrote this piece several months ago, almost a bit tongue in cheek, based on a lot I was learning at the time. I agree with your take on sales/marketing alignment, this is particularly important in a fast moving and rapidly evolving space (which I’m currently in).

Please feel free to quote anything or if you want to discuss something else I’m always here.

Thanks again,
/kff

]]> By: Rupak Dey http://www.dancewithstrangers.com/2009/06/09/b2b-marketing-means-understanding-people/comment-page-1/#comment-2068 Rupak Dey Sun, 07 Feb 2010 19:45:42 +0000 http://www.engageinpr.com/?p=1186#comment-2068 Well written article Kyle. However, bearing in mind that, personnel selling tends to be the main promotional tool, which by B2B operations target their key audience. Your blog and KUALLA proposition is what any good sales and KAM representative should be doing as a matter of best practice. Common issues facing B2B organisations tend to pivot around sales and marketing alignment, and their respective communications. I always say, “Sell like a marketer, market like a salesman” :-) That said; I do like the way you define B2B marketing. I would like to quote it in some of my upcoming articles. “B2B marketing is finding the right way, time and place in which the right people (sales) within your business can talk to the right people within their business (DMU)”. Rupak Well written article Kyle.

However, bearing in mind that, personnel selling tends to be the main promotional tool, which by B2B operations target their key audience. Your blog and KUALLA proposition is what any good sales and KAM representative should be doing as a matter of best practice.

Common issues facing B2B organisations tend to pivot around sales and marketing alignment, and their respective communications. I always say, “Sell like a marketer, market like a salesman” :-)

That said; I do like the way you define B2B marketing. I would like to quote it in some of my upcoming articles.

“B2B marketing is finding the right way, time and place in which the right people (sales) within your business can talk to the right people within their business (DMU)”.

Rupak

]]> By: Amelia King Bozeman http://www.dancewithstrangers.com/2009/06/09/b2b-marketing-means-understanding-people/comment-page-1/#comment-2055 Amelia King Bozeman Sat, 30 Jan 2010 23:09:24 +0000 http://www.engageinpr.com/?p=1186#comment-2055 Great points, Kyle. Truly effective marketing does not feel like marketing to those who are on the receiving ends of it. Get started on "The Power of KUALLA"! Great points, Kyle. Truly effective marketing does not feel like marketing to those who are on the receiving ends of it.

Get started on “The Power of KUALLA”!

]]> By: Tweets that mention Using KUALLA for B2B Marketing Prowess | Dance With Strangers -- Topsy.com http://www.dancewithstrangers.com/2009/06/09/b2b-marketing-means-understanding-people/comment-page-1/#comment-2054 Tweets that mention Using KUALLA for B2B Marketing Prowess | Dance With Strangers -- Topsy.com Sat, 30 Jan 2010 02:40:38 +0000 http://www.engageinpr.com/?p=1186#comment-2054 [...] This post was mentioned on Twitter by Andrew Spoeth, Brandi Heinz, Cristina Gaia, Alan Graner, Sam Wee and others. Sam Wee said: B2B = B2C2C2C2C... Using KUALLA for B2B Marketing Prowess http://bit.ly/9nlUCa #B2B #marketing RT @whatsinthelab [...] [...] This post was mentioned on Twitter by Andrew Spoeth, Brandi Heinz, Cristina Gaia, Alan Graner, Sam Wee and others. Sam Wee said: B2B = B2C2C2C2C… Using KUALLA for B2B Marketing Prowess http://bit.ly/9nlUCa #B2B #marketing RT @whatsinthelab [...]

]]> By: uberVU - social comments http://www.dancewithstrangers.com/2009/06/09/b2b-marketing-means-understanding-people/comment-page-1/#comment-2048 uberVU - social comments Fri, 29 Jan 2010 05:29:21 +0000 http://www.engageinpr.com/?p=1186#comment-2048 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by whatsinthelab: B2B Marketing Success: Try this new KUALLA technique now! http://bit.ly/9nlUCa #B2B #marketing... Social comments and analytics for this post…

This post was mentioned on Twitter by whatsinthelab: B2B Marketing Success: Try this new KUALLA technique now! http://bit.ly/9nlUCa #B2B #marketing…

]]> By: Walter Adamson http://www.dancewithstrangers.com/2009/06/09/b2b-marketing-means-understanding-people/comment-page-1/#comment-1195 Walter Adamson Sun, 14 Jun 2009 08:14:14 +0000 http://www.engageinpr.com/?p=1186#comment-1195 KUALLA is a great way to think about B2B which as you say has always been hard in dealing with channels and partners and such. What really jumps from KUALLA for me, which I guess is what you intended, is the power of social media in this context as KUALLA is like a social media plan. KUALLA is a great way to think about B2B which as you say has always been hard in dealing with channels and partners and such. What really jumps from KUALLA for me, which I guess is what you intended, is the power of social media in this context as KUALLA is like a social media plan.

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